FansUnite sells gaming platform to Betr Holdings for $7M


Betr Holdings is excited to announce the acquisition of the Chameleon platform from FansUnite Entertainment.

Chameleon offers a full suite of gaming solutions, including Player Account Management (“PAM”), sports betting engine, and casino management. Chameleon has received Gaming Labs International (“GLI”) certification in multiple U.S. jurisdictions.

This acquisition allows Betr to vertically integrate PAM, sports betting engine, online casino technology, and other future potential Betr Gaming verticals into its direct-to-consumer platform. This accelerates Betr’s broader sports betting market coverage and iGaming capabilities, including the ability to launch a fully integrated sportsbook and casino, while saving on long-term product costs.

“We are thrilled to acquire the Chameleon platform from FansUnite and to also welcome the engineering team that has been working on this platform for several years to the Betr family,” said Joey Levy, Founder and CEO of Betr. “This is a transformational transaction for Betr that enables Betr Gaming to fully control our ability to execute against our core strategy, while also capturing a material amount of gross margin for our business model.