Spiffbet set to rollout new Swedish brand


Spiffbet has decided to launch a new brand for the Swedish market. Launch takes place during the summer or early autumn.

The model for the new brand is Supernopea in Finland, which is the portfolio’s most successful brand, where the offer is not based on offering customers large bonuses, but instead offers fast and problem-free service. Spiffbet has drastically reduced the portfolio of brands in 2022 which creates space to fill gaps in current market presence. Sweden is a stable regulated market with clear rules of the game and this launch means a further shift towards regulated markets. The launch is not expected to significantly increase the fixed operating costs in the business.

“After a year focused heavily on optimizing our operations, where we have improved our profitability through reduced costs and increased gross margin, we can finally start working forward towards increased revenue. The new brand fits well in the portfolio together with its sister brand Supernopea. Sweden is ideal for this launch as the focus is not on bonus offers but on offering simple and fast service to our players. Even if the margin is lower in Sweden, the brand contributes to stability and increased gross profit,” comments Spiffbet’s CEO, Henrik Svensson.