Entain is in talks to buy London-based pricing and analytics company Angstrom Sports in a deal that would value the business at around $200m but terms have yet to be agreed.

Angstrom have over 50 years experience across all areas of the sports betting industry including bookmaking, modelling, proprietary trading, risk management, infrastructure and service delivery.

Angstrom offers a complete US sports pricing solution, with coverage across MLB, NBA, NFL,  PGA, NHL, NCAAB and NCAAF specialising in building player-level, play-by-play simulators that produce the most accurate lines in the industry and facilitate zero latency in-play pricing.