DAZN partners with Videocites

Business News

Live sports streaming service DAZN and social analytics firm Videocites have forged a partnership to fight rampant sports content piracy in the social media sphere.

Dubbed “The Netflix of Sports,” DAZN is a leading premium live sports platform with a footprint comprising Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, U.S. and the U.K. The company boasts that Videocities’ cutting-edge technology will now enable DAZN to automatically remove 98% of the thousands of pirated streams detected on social media within minutes with unprecedented efficiency, it said in a statement.

BA Equity is an investor in Videocites which has several offices around the world, including in Tel Aviv and one recently opened in New York. 

“By swiftly removing pirated streams from social media platforms, we disrupt the viewing experience, which in turn demotivates consumers from accessing them in the future and encourages them to seek a legitimate service”, said Sandeep Tiku, chief technology officer at DAZN Group in a statement.

“Ultimately, this will deter intellectual property theft and maintain a fair and sustainable digital environment, safeguarding the interests of broadcasters, rights owners, and athletes. The potential upside is remarkable,” he added.