XLMedia expands North America footprint with Schneps

Business News

XLMedia is pleased to announce that, in line with its strategic objective to continue to expand its North America footprint and grow sports betting and gaming revenues, it has signed a three-year extension with Schneps Media to continue as the exclusive provider of sports betting and iGaming.

The multi-year extension follows a highly successful initial two-year deal; and will see XLMedia supply highly engaging sports betting content while also managing commercial deals with regulated sportsbooks. Additionally, XLMedia will establish an educational and engaging iGaming content hub on amNY.com further utilising the Group’s content and monetisation expertise.Both brands are committed to educating consumers about responsible gambling.

The deal further enhances XLMedia’s position as a market-leader in partnering with prominent publishers across the US and Canada, while providing access to high-quality commercial content and high-value advertiser relationships. The partnership is enhanced by amNY.com’s strong readership, authority and scale built from its first-class news reporting. Schneps Media has been a key partner for XLMedia for the past two years, delivering notable results during the New York state sports betting launch at the beginning of 2022.

David King, Chief Executive Officer of XLMedia, commented: “We are pleased to be able build upon our sports betting success with amNY.com in the years to come and to extend our partnership to include iGaming in what we believe will be another important revenue opportunity for both businesses.

“In line with our stated strategy, this agreement furthers our efforts to expand our North America footprint and drive iGaming in select markets like the US to capitalise on the high-margin gaming vertical.”

Joshua Schneps, Chief Executive Officer of Schneps Media, commented: “We are delighted with the success from our partnership over the last two years and thrilled to continue in the years to come. The collaboration and commitment from the XLMedia team has been exceptional.”