SBTOP seals record sponsorship with Fulham FC


Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be featured on the Men’s First Team kit and training kit sleeve.

The team will first don the new kit during pre-season, including when they take to the pitch in America as part of the Premier League Summer Series this July, following the Club’s official kit launch on Friday 30th June.

The prominent front of shirt position, combined with in-stadium brand presence, will enable SBOTOP to leverage the Premier League’s global audience.  

SBOTOP is a leading global online gaming operator committed to providing its players with exceptional value and the most complete gaming experience.

Bill Mummery, SBOTOP Chief Executive Officer, said of the partnership: “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”

Fulham FC Commercial Director, Jon Don-Carolis, added: “We are pleased to welcome SBOTOP as our Front of Shirt partner as we continue our exciting journey in the Premier League. The coveted front of shirt sponsorship plays an integral part in keeping the Club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”