Dutch Gambling Authority reminds operators of responsibilities following ad ban


On 1 July, the ban on untargeted advertising for remote games of chance came into effect. The aim of the ban is to better protect vulnerable groups, including young adults, against the risk of gambling addiction. Recruitment and advertising activities should not reach minors, young adults and other vulnerable groups.

This means that advertising on TV and radio and in newspapers and magazines is prohibited from 1 July. Advertising in public places, such as billboards and bus shelters, and in buildings accessible to the public, such as gaming casinos, slot machine arcades, cinemas and cafes, is also not permitted. Advertising via the internet, direct mailing, on-demand TV, social media or in the online gaming environment remains permitted under strict conditions.

The Gaming Authority (Ksa) monitors compliance with the new rules and has informed license holders about the new regulations in advance. Now that the ban is in force, the Ksa is actively monitoring how the new advertising rules and obligations for permit holders are being applied in practice. Should this lead to further interpretation or clarification of the rules, the sector will be informed in good time. The Ksa warns permit holders not to push the boundaries. If the Ksa encounters obvious violations, it will immediately take enforcement action.