Allwyn names Andria Vidler as new UK CEO

People News

National Lottery operator Allwyn has appointed Andria Vidler as its new UK CEO. Vidler will take up the role on 1 October, ahead of Allwyn taking over the National Lottery licence in February 2024.

Vidler was most recently the EMEA CEO at Tag Worldwide, a leading global marketing production business, and was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Commenting on her new role, Vidler said: “This is such an exciting opportunity to ensure The National Lottery, a hugely loved UK brand that delivers immense benefits to society, is in the best shape possible for the future. I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”

Chairman of Allwyn UK Justin King said: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery. I’m delighted to have her on board, as well as continuing to benefit from Robert’s global lottery expertise as a UK board member and active supporter for the UK team.”

Allwyn Group CEO Robert Chvátal added: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO. In her new role, she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”