Flutter Entertainment launch RG initiative with startups

Responsible Gambling

Flutter calls for startups to help tackle societal challenges and safer gambling innovations from around the world.

Alpha Hub, Flutter Entertainment’s startup partnership programme, is seeking early-stage companies to help find innovative solutions to help shape a positive future for society.

The Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge have both been designed to reflect Flutter’s Positive Impact Plan with a particular focus on responsible gambling and community support.

The Tech4Good Award aims to highlight how technology can be used to address pressing social issues. The Play Well Challenge, in partnership with the Responsible Gambling Council, aims to solve real-world problems for the industry in collaboration with startups as part of our innovation strategy to create a safer gambling environment for players.

Flutter Entertainment CIO, Conor Lynch said: “The Flutter Tech4Good Award and Play Well Challenge align our expertise in technology with the ambitious targets set out within our Positive Impact Plan. As part of this, we want to utilise our global scale and in-house talent to support the innovative startups that are developing technology that enhances consumer protection and drives positive change in the communities in which we operate.”

The Flutter Tech4Good Award seeks startups at any stage from around the world that are using technology to address social issues. We are particularly interested in startups that are meeting needs for disadvantaged groups and have a clear plan to scale and ability to measure the impact of their solution. We want to work closely with entrepreneurs who are committed to improving society and helping to make a difference through cutting-edge technology solutions.

At Flutter, we continually seek to gain insights from better systems, technology, and research. This challenge is seeking entrepreneurs and startups committed to creating a better customer experience for everyone, addressing Responsible Gaming challenges that will help us lead progress across the industry.

Responsible Gambling Council CEO, Shelley White said: “RGC is proud to collaborate with Flutter on this important programme to minimize harms related to gambling. The Flutter & RGC Play Well Challenge has the ability to drive real change in Responsible Gambling, globally, and ultimately create a safer gambling experience for millions of people.”