STS the largest bookmaker in Poland has signed a sponsorship contract with Korona Kielce football club. The contract will be in force until the end of the 2023/2024 season with an option to extend it for more years. Under it, STS became the official sponsor and bookmaker of the Kielce club.

The bookmaker’s logo will appear on, among other things, LED banners, sponsorship walls and other display elements of the stadium at ul. Ściegiennego. The collaboration will also include digital activities (social media, website and newsletters).

STS is also planning special activations aimed at fans. This is yet another of the agreements that STS and Korona have signed. The previous cooperation between the bookmaker market leader and the Kielce club took place between 2016 and 2020.

“We are delighted that the club, which is such an important part of the region it represents, is once again joining the ranks of those sponsored by STS. One of the highest attendances in the Ekstraklasa, high fan engagement and the team’s excellent attitude in the spring round of last season show the potential of Kielce. We will do our utmost to ensure that our cooperation is of great benefit to both parties to the contract. It will also benefit fans, for whom we will prepare attractive offers and actions,” says Paweł Rabantek, chief marketing officer at STS. “For us, the sponsorship contract with Korona Kielce is the next stage of the effectively and widely implemented for years strategy of supporting domestic sport. Each sponsorship agreement is equally important to us and we approach each one with the utmost seriousness in order to fulfil the objectives stated in it,” he adds.

“Our club continues to grow. We are happy that this growth is also recognised by others. We would like to thank STS for their trust and for their decision to become part of the Yellow and Red family. We hope for good and fruitful cooperation to the benefit of both parties,” said Łukasz Jabłoński, President of the Management Board of Korona SA.

For the start of the Ekstraklasa season and the top clashes throughout the season, the official bookmaker of the Kielce club has planned promotions with bonuses and odds boosts for Korona matches. Already before the first match, STS is planning a special promotional action. New customers registering with a dedicated code, by meeting a few simple conditions, can receive a PLN 300 bonus for a win by the Kielce footballers. For existing customers, the legal bookmaker has prepared an offer with a risk-free bet and dedicated odds for this meeting.