The wagering giant’s shares climbed more than 5 per cent on Thursday after it posted a $66.5 million net profit after tax, beating consensus estimates and increasing total revenue share for the financial year from 33.6 per cent to 34.6 per cent.

Growth was driven by a hefty boost from retail caused by the re-opening of stores that were closed at the same time the previous year. Market share of digital revenue – which Tabcorp hopes will hit 30 per cent by FY25 – fell from 24.9 per cent to 24.5 per cent.

Tabcorp chief executive Adam Rytenskild said a major brand refresh and ad campaign, and strong products would help boost digital revenue share, as he repeatedly slammed competitors for throwing money at the wall to change metrics.

“There’s been a big question mark on this company of what would happen post COVID, would we be able to bounce back,” Mr Rytenskild said. “What we’ve seen is with pubs coming back, with cash coming back into market combined with digital for Tabcorp … we have bounced back.