BETFAN, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 m) in the first half of 2023.

This is an increase of 8% YOY. Bookmaker’s NGR from January to June this year increased by 26% YOY to PLN 20.7 million (EUR 4.7 m). In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% YOY. In the first half of this year BETFAN generated a net profit of PLN 3.75 million (EUR 0.8 m).

BETFAN is an online bookmaker – 98% of its turnover in the first half of 2023 came from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology-oriented one. The company intends to invest further in this area in the future.

In 2023, we have been operating according to a new strategy that is already bringing measurable results. The dynamics of the total turnover, after deduction of bonuses and “free bets”, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes. As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the BETFAN website and the app to be even more engaging, intuitive and fast.

We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users, because it is for them that we build our product. At the same time, we pursue a prudent customer acquisition policy, with targeted marketing, based on analytics, without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million – says Łukasz Łazarewicz, BETFAN’s CEO.