Tipico Sportsbook announced it is launching a new digital marketing campaign for the NFL and college football season.

Bet Against Your Rival pits diehard NFL fans in Colorado, Ohio, and New Jersey – three of its operating states – against their sworn enemies and historic rivals.

Eligible customers will be preloaded a weekly bet credit and encouraged to bet against their home team’s rival. Tipico is marketing its campaigns across its website and paid channels, including social media, digital out-of-home, and other paid channels. 

The new campaign, as well as the company’s ongoing slate of promotional campaigns across sports, features Tipico’s newly expanded roster of celebrity ambassadors. Having recently extended its partnership with comedian and actor Jeremy Piven, Bet Against Your Rival.

“We are ecstatic to partner with an elite class of local athletes, influencers, and gameday personalities, particularly those close to the hearts of our customers in Ohio,” said Adrian Vella, U.S. CEO at Tipico. “We strive to deliver a one-of-a-kind platform experience to diehard fans to create a hyper-relevant experience. Now, we’re giving football bettors more reasons to unleash their passion and spend Saturday and Sunday on the edge of their seats.”

For Tipico customers, there will be no shortage of weekly promotions and gameday content this fall. Starting this weekend, Tipico will offer customers access to its new “Odds Flash,” offering increased odds for selected markets on Sunday games. Tipico also plans to launch an NFL pregame show each Sunday morning featuring special guests and betting analysis to help bettors. The show will be available to live stream in the Tipico app, Facebook Live, and YouTube.

In addition, Ohio bettors can harness expert insights thanks to Tipico and its partner BIGPLAY. Each Friday, Tipico oddsmakers will appear on the BIGPLAY network to discuss their weekly picks. Tipico and BIGPLAY will complement their digital content by playing host to events and tailgates in Cleveland for any Cleveland home games throughout the 2023 season.