LeoVegas agree record sponsorship deal with Wolves


Wolves have agreed a record partnership deal which will see LeoVegas become the club’s official training kit partner for the 2023/24 season.

Established in Sweden in 2012, the LeoVegas Group is a global iGaming operator and a market leader in Europe in mobile casino, running a number of well-known and trusted brands.

The new partnership will see the well-established LeoVegas brand feature on Wolves’ first-team training kits for the 2023/24 season.

Since LeoVegas’ inception, responsible gaming has been an important feature of the company’s culture, with awareness about and the promotion of responsible gaming woven into the fabric of the company.

Russell Jones, general manager for marketing and commercial growth, said: “We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners.

“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.

“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”

Sam Behar, director of UK/IRE and global sponsorship at LeoVegas Group, added: “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.

“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”