Australian Professional Leagues extends IMG partnership

Business News

IMG will remain the exclusive media, official data, and streaming rights partner of the Australian Professional Leagues (APL), the commercial and marketing body for soccer in the country, after striking a renewed deal.

The renewal, agreed after a competitive process, will see IMG continue to manage and distribute the international media rights to the top-tier men’s and women’s A-League, excluding Australia and New Zealand, while its sports data and technology arm IMG Arena will capture and distribute official data form every match to over 460 global sportsbook operators.

As part of the deal, IMG Arena will also distribute live-streaming betting rights internationally, excluding Australia, and provide the two leagues with full integrity monitoring and analysis services as the APL’s official integrity partner.

A-Leagues commissioner Nick Garcia said: “This extension and expansion of this partnership is a testament to the growth opportunity that exists in Australian and New Zealand football right now, and we look forward to continuing to work with IMG to utilize its invaluable expertise and expansive global network.

“The A-Leagues is home to national team stars, international talent, and the Matildas and Socceroos of the future. With three new women’s teams in the A-League Women, and two men’s teams to come to the A-League Men, we have more football, more goals, and more stories for fans to connect with.”

The renewal builds on IMG’s original agreement, which started in 2017. Since then, IMG has secured broadcast coverage for the A-League in more than 65 markets globally, achieving more than five times growth in the number of average live stream views per match.

Dale Levin, senior vice president head of Australasia and Southeast Asia for IMG’s media business, said: “We are proud to have developed a strong relationship with APL and helped it achieve significant growth for the A-Leagues over the past six years.