STS strikes UEFA partnership in Poland
STS, the leading sports betting company in Poland, joins the list of brands owned by the British company Entain, who partner the UEFA Europa League and the UEFA Europa Conference League.
As a result, the polish brand has gained the rights to use and localize marketing activities and services in Poland from the first round of matches in the group stage of the UEFA Europa League and UEFA Europa Conference League.
At the end of August, Entain, one of the world’s largest players in the gaming market, completed its acquisition of STS, the leader of the bookmaker market in Poland. As a result, under Entain’s sponsorship contract with UEFA, the Polish brand can activate UEFA´s Europa League and the UEFA Europa Conference League in Poland. Thanks to this, STS gained the advertising right during matches of Polish clubs and the possibility to use a number of digital activities including the use of UEFA Europa League and UEFA Europa Conference League IP.
STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland. The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position. I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day – says Paweł Rabantek, chief marketing officer at STS. – At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”
Let us recall that STS has made a very active start to the 2023/24 season in terms of sponsorship agreements and the resulting marketing benefits.