Sportingtech’s 2023 continues to be one to remember as the supplier scooped yet another industry award at the recent SBC Summit Barcelona, winning best Multi-Channel Supplier.

Maintaining its strong focus on Latin America, all eyes now turn to SBC Latinoamérica, and Sales Manager Brazil, Jhuana Lamas, explains how the show provides yet another opportunity to showcase why its products and solutions are the most trusted in the region.

Being recognised as the best Multi-Channel Supplier at the recent SBC Awards highlights the hard work that everybody puts in to making Sportingtech the most reliable brand in the industry. This follows our award for Best Platform Provider at this year’s CGS Awards.

These wins further underline how our partners rely on us to provide innovation. The USP of our company is that we can deliver bespoke offerings to any operator. This gives us a clear edge on other suppliers whose solutions lack ingenuity and technicality. 

Gearing up for another important show

We are fresh off this year’s SBC Summit Barcelona, where the full power of Sportingtech was on display as our impressive stand incorporated brand new designs, and showcased our platform and solutions across all verticals. 

We plan meticulously to ensure we maximise the opportunities to engage with current and prospective partners – and we’re a people-first provider, so we love the face-to-face time we get while exhibiting at industry events.

Our focus now turns to Miami and SBC Latinoamérica which starts at the end of October. This again provides an opportunity for Sportingtech to inform attendees as to why many leading Latin American operators rely on us to improve their offering. The latest updates in Brazil’s regulation process are sure to be hot on the agenda and we are eager to hear the views of other delegates as the process is hopefully reaching a positive conclusion.

The updated legislation covers crucial aspects such as revenue distribution, operator requirements, and restrictions. It integrates certain provisions from previous measures and now awaits approval from the Senate. The 18% tax on revenue remains in place, with percentages of revenues allocated accordingly between various sectors including education, social security, and tourism all benefiting from funding.

The $R30m (£4.89m/€5.69m/$6.10m) licence fee stays the same, with each payment granting an operator the right to offer gaming through one betting app, with an additional offering needing another licence. The bill also reduces the licence term from five years to three. The bill also requires operators to put in place anti-money laundering and counter-terrorist financing policies, procedures and internal controls. 

Importantly, companies must also adhere to safer gambling procedures, so the Brazilian regulators are ensuring they are on the front foot to prevent any negative affects once regulations are approved.

Keeping our finger on the pulse

Operators trust us to provide the most robust and scalable solution in the industry, and we deliver. Our product suite is full of innovative developments that can engage players and provide them with the most satisfying betting experiences.

The roll-out of several products have enhanced our offering in 2023, and have certainly played a huge role in our successes this year. New features include the integration of additional markets to our Bet Builder and the creation of Share-a-Bet.

A key reason for our success across the globe is our ability to tap into the habits and preferences of bettors, with Share-a-bet being a prime example. This product syncs incredibly well with the recent surge in influencer marketing. Because of this, we have seen great traction in Latin America, where the region is a hotbed for influencer activity. 

You may be surprised to hear that in LatAm, 90% of people who have a mobile phone use an Android as opposed to an iPhone, so it is imperative that our products are functional across both, despite the huge difference in device use. As a result, we launched with what we felt were the most prominent social media platforms and apps that have the largest reach to boost acquisition and retention. 

Looking at the whole LatAm landscape 

While Brazil remains a large focus, there are other territories in the region that are also of great interest to us and provides us a great opportunity to enhance our growing reputation. We have the model and processes in place to surge ahead and replicate our successes elsewhere. 

In Peru, regulation will present a projected market growth to $439m this year. However, the proposed licensing fee of $824,345 (£625,000) may prove prohibitive for smaller sportsbooks and non-domestic operators will face a 12% tax bill previously reserved for local companies.

In Chile, after an all-out ban on sportsbook advertising in sport, the gambling industry appears to have opened up to non-domestic businesses after Bill 035/2022 was approved in June. International operators look set to be permitted to apply for a fixed five-year licence in a move that could generate up to $50 million a year. With the likes of Colombia, Mexico, Argentina and Venezuela also areas of great potential, the LatAm region is incredibly exciting.

With award-wining products within our portfolio, and highly-skilled teams that are experts in their field, we are in a fantastic position to build on 2023 and make 2024 another year to remember.