Better Collective acquires Playmaker Capital for €176m


Better Collective has entered into a definitive agreement to acquire Toronto-based Playmaker Capital, a leading digital sports media group that owns and operates a number of strong sports media brands in the U.S., Canada and across South America.

Upon closing of this transformational transaction, Better Collective is expected to become the market leader in South America with the largest audience across its sports media brands and will also strengthen its leading position in North America.

With its second largest acquisition to date, Better Collective announces that it has entered into a definitive agreement to acquire all of the issued and outstanding common shares of Playmaker Capital Inc. subject to certain customary closing conditions. Playmaker Capital is a leading digital sports media group operating a strong portfolio of sports media brands across the Americas. Following the closing of the transaction, Playmaker Capital will be a wholly owned subsidiary of Better Collective. Once integrated, Better Collective expects to significantly ramp up its media capabilities and expand its audiences across its sports media portfolio.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “Acquiring Playmaker Capital is in many ways transformational for Better Collective and will be an important milestone in our journey towards becoming the leading digital sports media group. Upon closing of the acquisition, we will significantly grow our audience and reach a larger segment of generalist sports fans.

For years, Playmaker Capital has built incredibly strong sports media brands and excited sports fans across the Americas with high-quality sports content, cultivating a loyal and dedicated following. The skilled team behind Playmaker Capital brings a unique set of media competencies that will boost our organization. Saying that I am excited to welcome the new team to the Better Collective group would be an understatement.” 

Strong digital sports media position across the Americas: Playmaker Capital is headquartered in Toronto (PMKRF) and its shares are listed on both the TSX Venture Exchange in Canada and the OTCQX in the United States. Playmaker Capital owns and operates prominent sports media brands such as Futbol Sites, Yardbarker and The Nation Network. As at Q3 2023, Playmaker Capital has trailing twelve months revenue of 55 mEUR and EBITDA of 15 mEUR. That implies an EV/EBITDA multiple of 11.7x, which Better Collective expects to bring down to below 5x by 2026e.