PokerStars expands sponsorship of F1’s Red Bull Racing
The unveiling of Oracle Red Bull Racing’s latest fan-designed livery in Las Vegas last night saw PokerStars take over the RB19’s wheels with unique poker chip covers, fitting for the home of the game.
As part of its ongoing partnership with Oracle Red Bull Racing, the world’s most popular poker site co-designed the special set of wheel covers that will feature on the RB19 for the hotly anticipated race this weekend, alongside the livery designed by Oracle Red Bull Racing fan, Lindsay Palmer. The red and white design encompasses the look and feel of a poker chip and features the iconic PokerStars Red Spade.
Building on its commitment to offering the poker community epic rewards, PokerStars can reveal it is exclusively offering fans the unique chance to win one of the bespoke race-worn wheel covers – signed by three-time World Champion, Max Verstappen, and Sergio Perez.
Throughout the year the special chip design was integrated within PokerStars x Oracle Red Bull Racing content, merchandise, and assets, as the promise of an incredible Las Vegas experience was rewarded to fans throughout the year via the Red Spade Pass.
Rebecca McAdam Willetts, Director of Partnerships & Public Relations at PokerStars said, “We’re honoured to be the first to feature on the team’s wheels, and such an iconic part of a very special livery for the inaugural race in Las Vegas. Our wheel reveal marks the pinnacle of our efforts this year to excite and reward fans and customers, and we’re super excited to physically share such an iconic piece of racing memorabilia with our community.”
The upcoming race marks the peak of PokerStars Las Vegas takeover. Just last week, PokerStars brought back its popular North American Poker Tour (NAPT) to Vegas in the lead up to the race weekend, for the first time in 12 years.
The prestigious poker tour saw 1,095 players flock to the felt for the main event. The Tour stop also saw PokerStars online winners from all over the world enjoy live poker action in Las Vegas ahead of taking in Grand Prix festivities via PokerStars’ epic Vegas Gold Pass promotion, while VIP experiences also lie in wait for racing purists who sought out a limited-edition Vegas Red Spade Pass via various giveaways at PokerStars throughout this season.
PokerStars also took on the role of Games Master on Oracle Red Bull Racing’s Grand Tauro USA this week. The exhilarating cross-country road trip saw a convoy of supercars leaving California on Sunday, bound for Las Vegas. PokerStars laid on a thrilling line of games and activities across the four-day journey which culminated in an evening of poker last night. Honing their skills at the poker table were PokerStars Ambassadors Andre Akkari, Arlie Shaban, and Frankie Cucchiara, with friend of PokerStars Maria Ho, and famous faces including Naomi Schiff, Chelcee Grimes, Leticia Bufoni, Matt Gallagher, Tommy Bellingham, Juliana Muncinelli, and Cris Guedes.
McAdam Willetts continued, “We’ve truly brought our two worlds together to create two weeks of entertainment for poker fans and F1 fans alike. From our NAPT, to our sponsorship of Oracle Red Bull Racing’s Grand Tauro, to charity poker for fans on race week and incredible VIP experiences, we’re seeing through our commitment to deliver unforgettable memories. We believe there’s no partner in the racing world who can do Vegas like we can, and we’re grateful to Oracle Red Bull Racing for allowing us to deliver our vision for the wheel covers and offer fans the chance to get their hands on them.”
This upcoming giveaway is a money-can’t-buy opportunity for fans to bring a piece of Oracle Red Bull Racing home. The limited-edition wheel covers will be available to win in a variety of ways. Fans should keep an eye on PokerStars’ social channels for more details.