Tombola named as new sponsor of  ITV’s Deal or No Deal


Tombola have announced the sponsorship of the highly anticipated return of Deal or No Deal, set to hit ITV1 and ITVX from 20th November 2023, every weekday at 4pm for four weeks. 

Along with the sponsorship, we’ll be injecting new life into the Deal or No Deal experience by introducing an exclusive game on the tombola app—The Banker’s Bonus. This unique game won’t be found anywhere else and delivers one of the highest returns to player (RTP) on the market for Deal or No Deal games, making it an exciting addition for fans and players alike. 

Marketing Director, James Boord, shared his enthusiasm about the collaboration, stating, “We are excited to be part of the on-air resurgence of Deal or No Deal and delighted to work with Banijay to bring our player community new games. We can’t wait to see what the future holds for this new series and our partnership with ITV.” 

As part of this sponsorship, tombola’s idents will seamlessly wrap around the ad breaks in the show. These idents will feature two tombola players, who are represented by mobile phones, engaging in lively discussions about the live happenings on the show, mirroring the vibrant community atmosphere found in our game chatrooms.

Activating this sponsorship has been an incredibly exciting project, bringing several teams across tombola together to collaborate.