Betano sign exclusive betting partnership for UEFA EURO 2024


Last November Betano signed a landmark agreement with FIFA making Betano the first ever sports betting operator to officially support a FIFA World Cup™.

Being part of such an unforgettable tournament like FIFA World Cup Qatar 2022 that left its mark in the hearts of hundreds of millions of football fans around the world was a great honour for Kaizen Gaming and a historic milestone for our industry.

Today we are delighted to announce that Betano is set to build on last year’s success thanks to another landmark agreement as we have teamed up with UEFA to become the exclusive Official Sports Betting Partner of the UEFA EURO 2024™. Another industry first for Betano!

It is the second time that the final tournament of a European Championship will be played in Germany. The first was back in 1988 and those of us who followed it will never forget that Marco Van Basten goal in the final. Probably the most iconic moment in the history of Euros. Well that is if we exclude some scenes in 2004!
I am sure that more unique football memories will be created this summer and we are very proud that we will be part of them as a Global Partner of the UEFA European Football Championship 2024™.

Our team is already working hard, preparing for the tournament, fully focused on creating a unique customer experience to the millions of players around the world that trust Betano for their entertainment.

We are really looking forward to engaging and exciting fans in a safe and responsible way for yet again another major football tournament.

“United by football. United in the heart of Europe”. Can’t wait!