IMG Arena sign streaming deal with Cricket West Indies

Business News

IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and analytics provider, CricViz.

IMG ARENA will capture official data from more than 450 matches across the West Indies Men’s and Women’s national teams, West Indies Under 19, West Indies Academy and various domestic leagues, including the Men and Women’s CG United Super50 Cup and West Indies Championship, and distribute it to over 460 regulated sportsbook operators worldwide.

Through the partnership, CricViz will provide its enhanced Match Centre to deliver advanced data analysis, including graphic visualisations and live action insights, as well as predictive models. CricViz will also support the data collection with its in-ground operation and collection software.

Dominic Warne, Director, Commercial, Marketing & Communications at Cricket West Indies said: “This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Live Match Centre. We’re excited to be able to present more home international and West Indies regional matches than ever before so fans can follow their teams and favourite players.”

Freddie Longe, President at IMG ARENA, said: “Cricket fans are among the most passionate in the world, making Cricket West Indies a fantastic addition to our growing content portfolio. We’re pleased to partner with CricViz and leverage their established position in the sport to drive further fan engagement and deliver first-class content to our partners.”

The deal further diversifies IMG ARENA’s portfolio of data and streaming rights, adding cricket to its breadth of sports including soccer, tennis, golf, basketball, mixed martial arts and more.

Headquartered in London, IMG ARENA is IMG’s sports data and technology supplier for the betting, media, and performance sectors. It delivers live streaming and data feeds for more than 65,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. Clients include UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and the NWSL.