VaideBet signs record shirt sponsorship deal with Corinthians Paulista
Sport Club Corinthians Paulista and VaideBet signed the largest master sponsorship contract in the history of Brazilian football.
The club will receive R$370,000,000.00 (three hundred and seventy million) over the next three years (R$120 million per year and R$10 million in gloves). The company will print its brand on the shirts of men’s and women’s football, futsal and basketball teams.
VaideBet’s contribution will be R$10 million per month and exceeds the known values of all other football sponsorships in Brazil, in addition to celebrating a new benchmark in the relationship between football clubs and the sports sponsorship market.
“We are very happy to bring Corinthians the biggest sponsorship in the history of Brazilian football, the result of negotiations that began during the campaign. We have always stressed that Corinthians has the biggest brand in South American football and one of the biggest in world. So I insist: no one can think small at this club. Little by little we will recover credibility, protagonism and return Corinthians to the Corinthians”, said president Augusto Melo “We start 2024 with big announcements and VaideBet will certainly be one of our partners centers of great achievements.”
“Sponsoring Corinthians is sponsoring not only one of the main institutions in Brazil, but also a club with a very beautiful history and a fan base that is admittedly passionate, engaged and unique. It is a historic milestone for VaideBet, which we planned for months and managed to achieve now. Being alongside Corinthians and Fiel is everything we would like for VaideBet’s strategy for the coming years and we are very happy to have signed this relationship. We know that the values are significant and we hope that we can, together, help Corinthians to go even further”, said André Murilo, CFO of VaideBet.
VaideBet has already sponsored events and festivals and is making its first foray into football. The brand has singer Gusttavo Lima as one of its main ambassadors.