Best Odds Guaranteed will still be on offer at Sky Bet, but it will only be available to customers who qualify for Sky Bet Club.

Best Odds Guaranteed will not be available in the week following the Sky Bet Club weekly qualifying period. 

Michael Shinners, Sky Bet head of sports PR, said: “Best Odds Guaranteed is an offer that many bookmakers have modified or even pulled altogether over the past 18 months.

“At Sky Bet we have taken the decision to move the offer into Sky Bet Club – the industry’s leading loyalty scheme – so we can continue to run best odds guaranteed for the vast majority of our horseracing customers.”

Asked if the optics of the decision could be that punters will now spend more than they otherwise would in order to access the promotion, Shinners said: “Sky Bet Club has always required a minimum stake to qualify – and this remains at £30 a week.

“Sky Bet remains a key supporter of racing. We continue to offer more extra places than any other operator and are looking forward to delivering the fourth edition of the successful Sky Bet Sunday Series in 2024.”