Stake joins Brazilian football gambling sponsorship trend


Juventude announces that the world’s leading bookmaker, Stake, is the Club’s new master sponsor. The brand will be printed on the chest area of the game and training shirts of Verdão’s professional men’s and women’s squads.

With the announcement, Ju joins other globally recognized sporting institutions, also sponsored by Stake, such as Everton, a Premier League football club (ING); Stake F1 Team, Formula 1 team; and UFC, the largest Mixed Martial Arts organization in the world.

In addition to the alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website and graphic materials on social networks.

For Akhil Sarin, Chief Marketing Officer at Stake, the agreement with Juventude represents an important moment in the company’s history. “We are delighted to establish this partnership with Juventude. Brazil is a key territory for our brand and the partnership with a Série A football club is an important milestone in our strategic development. This partnership is not just about business, it is about celebrating the spirit and resilience of this club. We look forward to witnessing Juventude’s success in this exciting stage in the top flight.”

Juventude president Fábio Pizzamiglio also enthusiastically welcomed Stake’s arrival. “It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognized as Stake, a reference brand in the segment in which it operates and which certainly found in Juventude a great opportunity to arrive in Brazil with all the energy possible. We are very motivated so that, together, we can reap great results over the next few months.”

With the partnership signed, the brand can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho.

Esporte Clube Juventude thanks Stake for its trust and welcomes this partnership, highlighting that the club will spare no effort to value the brand in the best possible way.