BoyleSports and Horse Racing Ireland Racecourses sign landmark partnership


BoyleSports and HRI Racecourses today announced a new partnership which will see Ireland’s largest independent bookmaker renew its sponsorship of the Irish Grand National for another three years, taking BoyleSports association with Ireland’s most prestigious race.

In addition, BoyleSports will also add Leopardstown to its sponsorship portfolio by becoming official betting partner to the Summer Series at Leopardstown which encompasses nine race meetings from May to August.

BoyleSports has also further committed to Irish racing by sponsoring the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday and the Grade 2 Webster Cup Chase at Navan Racecourse.

This new deal, which demonstrates BoyleSports continued commitment to Irish racing, ensures that the iconic Irish Grand National will be the richest race on the Irish National Hunt calendar in 2024, with a prize fund of €500,000 up for grabs. As principal partner of the Fairyhouse Easter Festival, BoyleSports will also sponsor two additional races over Easter weekend.

The Summer Series at Leopardstown, which encompasses the popular Bulmers Live at Leopardstown Festival, attracts thousands of racegoers to the Dublin racetrack to enjoy a summer’s evening of racing and music, with acts like The Human League, Happy Mondays and Eurovision representatives Wild Youth all having previously performed there. Under the new agreement, BoyleSports as exclusive betting partner, will sponsor racing at all nine meetings.

BoyleSports CEO Vlad Kaltenieks and HRI Racecourses CEO, Paul Dermody, were at Leopardstown Racecourse to celebrate the announcement. 

Vlad Kaltenieks, CEO, BoyleSports, said: “We are delighted to continue our sponsorship of the BoyleSports Irish Grand National – a race that over the years has produced some dramatic and thrilling finishes and we’ve no doubt will deliver again this year and beyond. The horse racing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses.

And with our new extended sponsorship as official betting partner to the Summer Series, we look forward to switching from a thrilling Easter Festival at Fairyhouse to a cracking summer of racing and entertainment at Leopardstown.” 

Paul Dermody, CEO Horse Racing Ireland Racecourses, said: “BoyleSports has been a valued sponsor at Fairyhouse Racecourse since 2014 and this agreement to extend the partnership to the other HRI Racecourses – Leopardstown, Tipperary and Navan – is a strong endorsement of the relationship between the brand and the racecourses.

Partnering with Irish racing continues to deliver significant commercial opportunities and value to brands and we look forward to supporting BoyleSports in the activation of this agreement.”