Superbet named official sports betting partner of Brazil’s São Paulo Futebol Clube


Superbet has been named the club’s new master sponsor for the next three years. The company itself announced the new partnership through its social networks.

The board of directors of São Paulo does not confirm values, but it is speculated that Superbet will pay the Tricolor the amount of R$ 52 million per season to stamp the club’s shirt (a total of R$ 156 million).

The brand replaced, which was linked until December of this year, but had the contract terminated. To make this exchange of partners, the club paid a fine of about R$ 24 million. São Paulo did not confirm who was responsible for the payment of the amount of the termination.