Betsson names Paolo Guerrero as brand ambassador


Betsson proudly announces its global partnership with Peruvian football icon Paolo Guerrero, who will serve as their exclusive Global Casino Ambassador. The partnership aims to further strengthen Betsson’s presence in Latin America and solidifying Betsson as the most exciting brand in the industry.

Paolo Guerrero, the former Bundesliga striker, and the all-time top scorer for the Peruvian national team, brings his legendary status and passion for the game to exclusively promote Betsson’s online casino offer.

Guerrero expressed his enthusiasm for this new collaboration, stating, “I’m very excited to work hand in hand with Betsson, which is not only a leading company in Peru but is successfully expanding throughout Latin America.”

Having earned idol status in Peru, Brazil, Argentina, Ecuador, and Germany, Guerrero’s remarkable achievements include leading La Blanquirroja to a runner-up finish at the 2019 Copa America and playing a pivotal role in Peru’s qualification for the 2018 FIFA World Cup after a 36 year absence from the tournament.

In addition, the striker scored the historic goal that crowned Corinthians as FIFA Club World Cup winner in 2012 against Chelsea. Last season, he starred in Liga Deportiva Universitaria’s (LDU) Copa Sudamericana and Ecuadorian League titles.

Andrea Rossi, Betsson’s Commercial Director for Latin America, shared the player’s enthusiasm, commenting, “At Betsson, we celebrate the agreement with Paolo Guerrero, which reinforces our leading position in the online entertainment industry in the region. He has played an undisputed role in the recent history of international football, with legendary moments in his career. For us, it is an honour to start 2024 alongside him.”