GamePLAI announces £1.5 million funding round led by former Pinnacle director

Finance News

GamePLAI, an emerging supplier of automated trading products for global sportsbooks, has secured funding from a group of heavyweight industry names, including Pinnacle’s former trading director Marco Blume, as it bids to expand its market footprint.

This milestone financing sees the breakthrough algorithm-driven pricing and modelling specialist enter the next phase of its evolution, having originally seeded its growth as a graduate of the Techstars Sports Accelerator and Sportradar’s Acceleradar program, both start-up initiatives which offer strategic guidance and formative early-stage investment. 

The new financing will be used to accelerate GamePLAI’s growth at a pivotal point across worldwide markets, supporting its technology and product roadmap for the next 12 months ahead of a summer of defining sporting highlights, notably the Copa America and Euro 2024, alongside the culmination of current NBA campaign and the upcoming renewal of the MLB season.

Donal Barron has also been officially appointed as Chairman, a role which coalesces his proven record of scaling businesses and positioning them for success. His senior appointment provides another timely signal of intent as to GamePLAI’s vision for the future. 

GamePLAI, whose modelling team consists entirely of PhD physicists with an underlying passion for sports, is applying these combined abilities to bring unique modelling and automation to the sports sphere. Leveraging official data, GamePLAI promises to deliver a step-change solution which is premised on a fresh and objective approach to automated odds generation.

Building on its already live Micro Markets solution, GamePLAI will soon launch an extensive player-props offering, including an innovative Player Micros product for soccer ahead of two high-profile international soccer tournaments, invariably key drivers for annual turnover and new-account acquisition.

Graham Savage, Co-Founder of GamePLAI, said: “At GamePLAI, we’re harnessing the gains in automation seen in other tech sectors and bringing them to the sports betting industry, with more accurate pricing and automation which reduces the manual overhead of risk management for trading teams.

“Our growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play. These innovative and original markets afford customers a more personalised betting experience around their favourite players. Our mission is to become the premium supplier of automated and quantitative driven sports solutions within the industry and we feel very fortunate to have the backing of our investors in delivering our vision.”