PlayGreen has raised $6 million in funding to expand its sports betting business in Latin America.

Brazil-based PlayGreen, a sports media and gaming company, said that Vice Ventures led the funding round. The money will be used to facilitate PlayGreen’s expansion into Ecuador, as it continues to pioneer modern sports media brands and sports betting for the underserved LatinX market.

Founded in 2020, PlayGreen was established with the vision of addressing the unique needs of the Latin American sports community, which it believed were not adequately met by traditional betting apps and media brands. 

The company has built a consumer platform that serves as a comprehensive destination for unfiltered sports media and a top-tier sports betting app, specifically tailored for fans and players across Latin America.

PlayGreen’s CEO, Nathan Dionne, said in a statement, “The future of PlayGreen will be shaped with our audience in mind, and this new round of funding will help us continue growing throughout Latin America to achieve our mission.”

The company differentiates itself from larger incumbents by its ability to quickly iterate on new features, providing users with experiences such as machine learning-powered bet suggestions and marketing automation for its media brands. PlayGreen aims to become a market leader in both the sports media and sports betting spaces in Latin America.