BlueBet Holdings announces that its wholly owned subsidiary, BlueBet Louisiana LLC, has been licenced to operate in Louisiana under its ClutchBet B2C brand and has taken its first bets.

Louisiana is ClutchBet’s third US B2C state, with the brand already live in Iowa and Colorado, continuing the Company’s ‘Capital Lite’ US market entry strategy.

ClutchBet will continue its successful hyper-localised marketing strategy in Louisiana, including sponsorship and activations which are delivering economical growth in other states.With the addition of Louisiana, ClutchBet now has access to a combined population of over 14 million people, with a clear path to profitability in each of its initial markets as the company executes its B2C strategy.

The multijurisdictional capability of the ‘BlueBet Global Platform’ provides scalability benefits and enable faster B2C rollouts in each new market.

BlueBet continues to make good progress towards the second stage of its US market entry, the launch of a white-labelled B2B Sportsbook-as-a-Solution offer. This offer will be key to reaching scale and profitability in the US, and discussions are ongoing with multiple potential B2B partners.