Super Bowl expected to reach record $1.25 billion in legal bets

Sports Betting

An estimated 50 million Americans will wager roughly $1.25 billion on Super Bowl LVIII with sports betting still becoming legalised in more states.

Overall Super Bowl betting in legal US markets will grow nearly 20% over last year. Super Bowl 58 host state Nevada projects to see the most money wagered at $170 million, followed by New York and New Jersey.

The Super Bowl’s betting landscape is staggering. The American Gaming Association estimated that over 50 million Americans placed bets on the Kansas City Chiefs’ triumph over in the Philadelphia Eagles in Super Bowl LVII.

Or about 15% of the entire U.S. population placed some sort of bet on the Super Bowl. An astronomical figure that continues to climb at an obscene rate.

A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.

Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.

“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”