Better Collective completes acquisition of Playmaker Capital


Better Collective announced today the completion of its acquisition of Toronto-based Playmaker Capital.

Playmaker Capital is a leading digital sports media group that owns and operates a number of strong sports media brands in the Americas.

In connection with the completion, Better Collective’s board of directors resolved to increase Better Collective’s share capital with nominally EUR 17,554.29. he acquisition, Better Collective updates its 2027 long-term financial targets.

Better Collective announces that it has completed the previously announced plan of arrangement under the Business Corporations Act (Ontario), pursuant to which it acquired all of the issued and outstanding common shares, marking its second-largest acquisition to date. Playmaker Capital is now a wholly owned subsidiary of Better Collective. Playmaker Capital is a leading digital sports media group operating a strong portfolio of sports media brands across the Americas.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am truly excited for the completion of the acquisition of Playmaker Capital which marks a significant step towards our vision of becoming the leading digital sports media group. Over the last few months, we have had great discussions with the management team of Playmaker and these have reinforced my confidence in the combined future of our organizations. I look forward to welcoming the entire Playmaker team and its leading sports media brands to the Better Collective group and to realize the many synergies that lie ahead for our business.”
Jordan Gnat, Co-founder & CEO of Playmaker Capital, says: “Today the Playmaker family begins the next phase of our journey by joining the Better Collective family. As the teams have gotten to know each other over the past few months I have been inspired by the cultural fit and the excitement for this opportunity going forward by both teams.

A special thank you to Jesper, Christian and the Better Collective team for the confidence you have shown in our team. We are as excited as ever to continue this journey with all of you. I would also like to thank all the Playmaker shareholders for their support of Playmaker and look forward to their continued support of Better Collective as together we become the leading digital sports media group.”