Betsson’s BetFIRST launches online casino in Belgium


The leading Belgian sports betting operator betFIRST, acquired in June 2023 by the Betsson Group, has just launched a new online casino offering in partnership with Middelkerke Casino, which is owned by the publicly listed French casino operator, Groupe Partouche.

The newly launched online casino, accessible at, is operating on the latest and last available A+ casino license granted to Casino Middelkerke for the regulated Belgian market. The offering includes state-of-the-art titles in game categories such as slots, table games and live casino.

Being the first company to obtain an online sports-betting licence in Belgium, betFIRST now aims to become the leading operator in the country with its recently obtained casino licence.

Alexis Murphy, CEO of betFIRST said, “betFIRST already boasts the best performing and fastest sports-betting app in the Belgian market, and we aim to replicate this success with the most extensive mobile casino offering in Belgium.”

Jesper Svenssen, CEO of Betsson Operations commented, “We acquired a market leader in Belgium last summer, and we are delighted that we are already able to add further value for the business through this unique partnership.”

Fabrice Paire, CEO of Partouche said, “We will soon be opening what will be the most iconic casino in Belgium, housed in the landmark building constructed by the municipality of Middelkerke. It is only right that we partner with the leading Belgian betting and gaming operator to make a success of this new venture in both the physical and online world.”