Barstool sign landmark multi year deal with DraftKings
Barstool officially announced its multi-year partnership with DraftKings within minutes of the Kansas City Chiefs completing their 25-22 overtime victory over the San Francisco 49ers.
The deal was officially announced in a video posted by Barstool owner Dave Portnoy in which he and several other Barstool personalities reenacted the American Express commercial from Major League.
“Breaking News: Im proud to announce that Barstool has signed a multi year monster deal with DraftKings,” wrote Portnoy. “We’re back to our roots. DK is once again the exclusive sports betting partner of Barstool Sports. The more things change the more they stay the same.”
The announcement comes six months following Penn Entertainment’s decision to sell the company back to Portnoy to cut a deal with ESPN and rebrand its sportsbook to ESPN Bet. While six months might seem like a short non-compete period, it makes sense given how motivated Penn was to part ways with Barstool, selling it back to Portnoy for $ 1after initially buying the company for over $550 million.