MaxBet score FK Partizan sponsorship deal

Marketing

FK Partizan signed a three-year general sponsorship deal with Flutter’s MaxBet followed by official announcement staged at the Sava Centre.

In January, MaxBet became part of Flutter International, parent company of international brands and operations such as PokerStars, Sisal, Adjarabet, BetFair International or Junglee Games.

Flutter International is part of Flutter Entertainment, international sports betting and gambling company present at more than 100 international markets with more than 24,000 employees around the world and over 40 licences.

MaxBet General Director Savo Bakmaz and FK Partizan General Director Milos Vazura addressed guests and media representatives, revealing the details of the project and underlining this is the first big sponsorship in the world of sport since MaxBet joined Flutter International in January 2024.

Moreover, there was a live auction of first Partizan shirt with the MaxBet logo, signed by Partizan players and sold for 260,000RSD.

Proceeds from the auction will be forwarded to Budi Human charity, namely little girl Helena Gavran for her hydrocephalus treatment.

The event ceremony and the introduction of the new general sponsor was attended by Milorad Vucelic, Milos Vazura, Igor Duljaj, Milorad Nikolic, Dragan Velanac, Zarko Zecevic and many other past and present FK Partizan players and personnel.

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