LeoVegas lands Dogge Doggelito as brand ambassador


Swedish hip-hop legend Dogge Doggelito is celebrating 30 years as a famous artist, and as a tribute he is now releasing a new song on Spotify that brings thoughts back to the golden age of hip-hop.

At the same time, Dogge becomes the new brand ambassador for GoGoCasino. Together with Dogge, GoGoCasino will launch a new campaign to reach out to a large and adult audience that sees gambling as a natural part of everyday entertainment.

In January 1994, The Latin Kings released the now classic album “Welcome to the suburbs”. It was an album that forever changed Swedish hip-hop and put both the rap group and the municipality of Botkyrka on the map. To celebrate 30 years as an artist and pay homage to the pioneering period, Dogge is now releasing the song “Casino Go Go”, which is inspired by the 1990’s The Latin Kings sound that made him break through on the Swedish hip-hop scene. The song is available on Spotify, among others, and was written and produced by Dogge and hip-hop veteran Rodrigo “Rodde” Pencheff, known from both The Latin Kings and Infinite Mass.

At the same time, Dogge Doggelito has been recruited as a new ambassador for the growing GoGoCasino brand, which is run by the LeoVegas Group. As an ambassador, Dogge will, among other things, take part in a new big campaign where he drives a classic lowrider car in Mexico City’s colorful alleys to the tune of his new song.

“It’s amazing that after 30 years I still get to work with what I love most: chill music and spreading good vibes! With the new song, I look back to the legendary hip-hop that shaped me. American cars, fat samples and entertainment – we need more of that! It’s awesome to work with GoGoCasino!” says Dogge Doggelito.

“Working with Dogge has been unbeatable! He is an incredibly creative soul who represents what GoGoCasino stands for: joy and entertainment. It’s great fun to finally launch the campaign and we hope that more people will open their eyes to our wide range of games and first-class user experience” says Emmie Westerlund, Country Manager at LeoVegas Group.