Flutter-owned FanDuel, North America’s premier online gaming company, today announced a new multi-year partnership with the Carolina Panthers as an Official Sports Betting Partner.

The partnership comes ahead of the launch of mobile sports betting in North Carolina on 11^th March and is part of a series of initiatives to engage sports fans throughout the state.

As part of the partnership, FanDuel will leverage team marks across its marketing channels and partner with the team on digital and social media content. Fans can also expect digital signage and exclusive events at Bank of America Stadium.

To celebrate the new partnership with the Panthers, FanDuel TV’s “Up & Adams” with Kay Adams will broadcast live from Bank of America Stadium on Wednesday, 6^th March. Guests will include former NFL linebacker Luke Kuechly and members of the Panthers organization. Fans can tune into “Up & Adams” weekdays at 11:00 a.m. ET on FanDuel TV, FanDuel TV+ or YouTube.

The launch makes North Carolina the 22^nd state where FanDuel offers mobile sports betting. Sports fans in North Carolina who are at least 21 years of age can now pre-register on the FanDuel Sportsbook app.

Mike Raffensperger, Chief Commercial Officer at FanDuel, said: “Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook. We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product.”

Kristi Coleman, Carolina Panthers president, said: “We are thrilled to welcome FanDuel as an Official Sports Betting Partner. As we look ahead to the 2024 season, we’re excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.”