bwin partner with UEFA Europa League for fan experiences

Marketing

Entain’s European sportsbook brand, bwin, has opened applications to a once-in-a-lifetime opportunity for football fans – to play with two footballing legends on one of the most iconic stages in world football.

bwin’s multi-year partnership with the UEFA Europa League and UEFA Europa Conference League offers football fans the ultimate experience: to first attend one of the biggest football matches in the calendar – the UEFA Europa League Final on 22nd May – to then play on the very same pitch the following day at the bwin Fans Final. The lucky players will be coached by football royalty and play for a chance to win the bwin Fans Final trophy. Fans can apply via thisisourgame.com. 

And for the first time, Entain is inviting UK champions as part of the Pitching In Volunteer Hub initiative to win a chance of being crowned ‘Volunteer of the Season’ and secure a spot on the pitch. One volunteer spot in the bwin Fans Final will be available for each of the Trident Leagues (the Isthmian, Northern Premier and Southern Leagues).

Powered by Entain, the Volunteer Hub was created for all 248 clubs that make up the Trident Leagues and is an online portal that connects the football clubs with potential volunteers. Prospective volunteers can proactively offer their services to clubs and register their skills – from arranging matchday activities, through to pitch maintenance, ground upkeep or providing administrative and professional support. The bwin Fans Final is a moment to celebrate and give back to the very people who have contributed towards helping their local football communities thrive.

Pitching In ambassador, Stuart Pearce, said: “The bwin Fans Final is a dream come true for football enthusiasts and seeing it open up to all the volunteers and the Pitching In Volunteer Hub is a fantastic development. It’s an opportunity to give back to local volunteers who are the lifeblood of grassroots football and do so much for their clubs and communities. We’re encouraging volunteers who love the beautiful game to apply and look forward to seeing the excitement unfold at the bwin Fans Final later this year.”

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