LatAm Focus with Sportingtech’s Jack Smith


The Brazilian iGaming Summit presents an ideal opportunity for Sportingtech to display how its leading products and services can help brand make their market in the world’s fastest-growing market.

Senior Sales Director Jack Smith outlines the importance of the event and the current state of play in Brazil.

This will be the fourth year in a row we have exhibited in São Paulo and the growth of SiGMA Americas/ Brazilian iGaming Summit has been great to see. The event has now made its way into the top bracket of industry shows.

We always have positive experiences at these shows, as we speak with key industry personnel and operator partners from across the globe. It’s always good to take a deep dive into their business’ objectives, aims or pain points, and find out what they need from us. From there, we are immediately thinking of ways that we can assist them and improve our products and services, enhancing our reputation of supplying bespoke packages from partner to partner.

The Brazilian market presents an incredible opportunity for everyone involved, from the operators and suppliers to the players themselves. 

A captive audience 

The Brazilian population of over 200 million are renowned to be some of the most passionate sports fans anywhere in the world, longing for wagering opportunities of their favourite teams and individual stars. In particular, football presents a significant opportunity for sportsbook operators. Ads are becoming an increasing part of mainstream culture across Brazil, with a multitude of TV and radio advertisements related to gambling.

In addition to traditional forms of advertising, most Serie A teams have gambling operators as sponsors on their shirts. This highlights the opportunity for brands to be seen as the number one option with Brazilian players and resonate with them from the outset.

We have spent many years conducting market research in Brazil and other countries, such as Peru, Mexico, and Colombia. As a result, we have built a localised portfolio that constantly evolves to meet the differing demands of customers during this new period of regulation. We have made sure our multi-service platform is tailored to customers’ tastes.

Understanding preferences

Localisation is at the heart of our marketing strategies, and our forward-facing product means people can see our platforms and services in action. Given the growth of our operator partners we are certainly heading in the right direction and see ourselves as a premium provider in the industry. 

With Brazilian customers in mind, we have added a series of football and country-specific games to our casino suite. On the sportsbook side of the business, we have added Brazil Serie A, Copa America, and Copa Brasil to our enhanced Bet Builder, which features statistical player markets such as shots, assists, cards, and more.

Making a mark in Brazil, and LatAm as a whole, has been a key part of our strategy for some time, and we believe our work will start to pay dividends as we supply the leading operators with bespoke and intuitive products to capitalise on the amazing opportunity Brazil and LatAm provides.