Scores secures investment boost from private equity partners

Finance News

Skores Media, a leading European digital sports media, announces the entry of Stags Participations and MI3, two key private equity players, as minority shareholders alongside the company’s founders. The transaction is part of a primary LBO aimed at accelerating the company’s development.

Founded in 2009, Skores Media is a website and mobile application publisher dedicated to sports fans. The company stands out for its expertise in creating sports content powered by sports data, offering high value-added content to sports enthusiasts around the world. 

With over 5 million monthly unique visitors, 60 million visits per month, and a community of 4 million fans on social networks, the company has extended the reach of its media beyond its European market, recently launching specific versions tailored for the African and South American markets, confirming its ongoing commitment to deliver localized content that meets the expectations of sports fans. 

Among its products, SportyTrader and Skores have established themselves as leading brands. They offer sports fans access to in-depth pre-match analysis, real-time monitoring of results, statistics, live scores, and odds comparison for all sporting events worldwide. Skores Media has developed a scalable, multilingual platform capable of aggregating sports content and data encompassing more than ten major sports (Football, tennis, etc.) and specifically customized for audiences in different target countries. 

Headquartered in France, with nearly 40 employees across two offices (Paris and Lille), Skores Media relies on an international team (11 different nationalities) of sports fans and digital experts (SEO, UI/UX, digital technology). Internationally, the company benefits from a network of nearly 100 independent contributors specialized in local sports news coverage.

Skores Media is embarking on a new phase of growth backed by the financial and strategic support of its new shareholders, Stags Participations and MI3, and through structured debt from top-tier banks (Societe Generale, BNP Paribas, BPI). The company intends to continue developing its audience through organic growth, by accelerating investment in its products and content, and by pursuing the international expansion of its flagship brands.

At the same time, it plans to reinforce its external growth strategy, successfully initiated with the acquisition of a sports news website in the UK market in 2023. With this strategy, the Group aims to extend its geographical presence and expand its portfolio of websites to better meet the expectations of sports fans, and thereby consolidate its position in the highly fragmented digital sports media market.