Rivalry set to launch new native crypto token 


Rivalry has announced the Rivalry Token (RVLRY) a native crypto token designed to augment functionality and user engagement within its suite of products.

The token’s launch, expected in the latter half of 2024, marks a strategic move to solidify Rivalry’s position in the crypto-gambling sphere and cater to its primary demographic of bettors under 30. 

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, co-founder and CEO of Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

The Rivalry Token will be embedded within the company’s offerings, including sportsbook and casino services, incentivizing users with rewards for betting, referrals, and more. A pre-farming campaign is already underway, allowing users to collect an interim currency that will be converted to Rivalry Token at the time of the launch.

Furthermore, Rivalry is broadening its cryptocurrency support, preparing to embrace Bitcoin, Ethereum, Dogecoin, and other major cryptos, thereby tapping into a rapidly expanding segment of the betting market.