Fanatics Hires new betting unit CMO from Gucci

People News

Fanatics Betting & Gaming has hired Selena Kalvaria as Chief Marketing Officer to lead brand development, leveraging an integrated marketing approach to drive creativity and growth through oversight of Brand Management, Media, Content, Creative, and Communications.

Selena joins Fanatics’ betting division after three years at luxury label Gucci, where she was most recently Senior Vice President, Brand & Client Engagement for its Americas business. In this role, she was responsible for Gucci’s brand strategy and full funnel execution in North America and Latin America across Marketing, Communications, and Private Client.

Prior to Gucci, Selena was Chief Marketing Officer at Away, a digitally native lifestyle brand transforming the travel experience. Before Away, Selena worked at Anheuser-Busch and Diageo, having begun her career on Wall Street before pursuing her passion for brands and marketing.

Selena received a B.A. from Princeton University and an MBA from Harvard Business School. She lives and works in Manhattan.