BlueBet exit market access agreement in Indiana

Sports Betting

BlueBet Holdings, announces that its wholly-owned subsidiary, BlueBet Indiana LLC, has terminated its market access agreement with Horseshoe Hammond, LLL, a casino located in Hammond, Indiana, effective 30 June 2024.

As previously announced, BlueBet has commenced a strategic review of its US operations. While the review remains ongoing, in the immediate term the Company has decided to focus on its three existing US B2C markets of Iowa, Colorado, and Louisiana, while continuing to roll out its B2B Sportsbook-as-a-Solution offer.

This follows the Company’s announcement that it has signed its first B2B sportsbook partnership in Ohio in March 2024. The Company expects that demonstrating the strength of its B2B offer will unlock further B2B partnership opportunities, leading to a reduction in the net cash used in scaling the US business.