Entain, the global sports betting and gaming group, announces the appointment of Helen Ashton as an Independent Non-Executive Director with immediate effect.

Helen has over 30 years of experience of working in public and private equity backed businesses and is a qualified Chartered Management Accountant. As former CFO of ASOS plc, as well as executive level roles in ASDA, Barclays and Lloyds Banking Group, Helen brings broad global business and financial services experience with extensive knowledge of high growth digital and retail businesses.

Helen is currently a Non-Executive Director and Chair of the Audit & Risk Committee of JD Sports Fashion plc.

On appointment, Helen will also become a member of the Audit Committee. Barry Gibson, Chairman of Entain, said: “On behalf of the Board, I am delighted to welcome Helen to Entain. Helen brings a wealth of retail, digital, financial and board experience. As part of the continued strengthening of the Entain Board, I am confident that Helen will further enhance the Board’s ability to support and oversee the delivery of our strategy.