Superbet seals sponsorship deal with Wisła Kraków


Superbet joins the group of White Star Sponsors and thus becomes the official bookmaker of Wisła Kraków, whose logo will appear on the back of the first team’s match shirt.

The contract was signed until 2027. Thanks to the unconventional and pro-fan approach to sponsorship, the entire club community will enjoy many attractions resulting from this cooperation.
 By registering an account with a bookmaker with the dedicated code “JAZDA”, fans will be able to support the club’s Academy.

Jarosław Królewski, President of Wisła Kraków, announced this cooperation: “This will be the highest contract in the club’s history for a part of the jersey under the number, the value of which will exceed the revenue from the main sponsor from 2018/2019 in Ekstraklasa, located on the front of the jersey. Stay tuned. The next few days will be interesting.”

Today we can reveal that he had in mind acquiring an official sponsor – the Superbet brand, the runner-up of the Polish online bookmaker market. The bookmaker is part of the global Superbet Group and at the same time the winner of the award for the best Sports Sponsor in 2023, presented during the “Sport Biznes Polska” gala. Sponsorship activities on the Polish market were also appreciated by international marketing experts, who recently nominated Superbet Polska for the prestigious EGR Marketing&Innovations award. The official Sponsor of the White Star can boast of awards in the BOOKMAKING AWARDS 2021, 2022 and 2023 plebiscite in the categories of Best Bookmaker, Best Mobile Application, Best Live Offer, Best Football Offer, Best Marketing and User Awards, of which as many as 61 in the last edition of the plebiscite % chose Superbet as the best bookmaker in Poland.

“The role of the official sponsor of a club like Wisła Kraków is a great pride and responsibility for us. In terms of the strength of the community or position in Polish football, Biała Gwiazda is undoubtedly one of the largest clubs in our country. We treat this cooperation as one of the key ones for our brand and we look at it long-term, hence the decision to conclude an agreement valid until at least 2027. We have no doubt that today we are becoming the Sponsor of one of the most important Clubs for our football and we also have no doubt that the Club will soon return to its rightful place.
 We want to be part of this path and, together with the fans, write a new, great history of the Wisła Kraków brand,” emphasizes General Manager of Superbet Polska Łukasz Seweryniak.

“We are glad that Superbet will join the group of White Star Sponsors. This is great support and motivation for us to continue working. Thanks to cooperation, we can set even more ambitious sports and development goals. In particular, I am very pleased with the fact that the Wisła business has gained a Sponsor with such a talented team of young people. Together it will be great!” – emphasizes President Jarosław Królewski.