Sky Bet team up with York Races for charity event

Marketing

York Racecourse and Sky Bet team up to give Yorkshire-based good causes opportunity to win a £20,000 donation in the Sky Bet Ebor Festival Community Sweepstake.

York Racecourse and Sky Bet are ‘out of the gates’ once again, having teamed up to give Yorkshire-based charities, foundations and community groups the opportunity to receive a donation of up to £20,000, as part of this year’s Sky Bet Ebor Festival.

Inviting entries from local charities and community groups from across the county, the Sky Bet Ebor Festival Community Sweepstake will see 22 good causes shortlisted and matched with a runner from this year’s Sky Bet Ebor on Saturday, August 24, at York Racecourse.

With £20,000 up for grabs for the charity matched with the winner, the shortlisted causes will learn of their contender in the live TV draw taking place on Thursday, August 22.

Not only will the charity, foundation or community group matched to the horse that wins benefit, but 2nd and 3rd place will also receive £5,000 and £2,000 respectively, with all remaining shortlisted entrants also given a £1,000 donation to put towards their project/initiative.

Kathryn Littlewood, Manager of Sheffield Voices, said: “We were absolutely thrilled to win last year’s Sky Bet Ebor Festival Community Sweepstake. 

“The £20,000 prize has made a tremendous impact on our self-advocacy project for young people, bringing them together and giving them a voice to allow them to make changes and live their lives the way they want to. The initiative not only provides crucial funding but also raises awareness for the incredible work done by local charities. It’s such a fantastic opportunity and an amazing day out, so we encourage all Yorkshire-based good causes to participate.”

James Brennan, Head of Marketing and Sponsorship at York Racecourse, commented: “We’re delighted to once again partner with Sky Bet for the Ebor Festival Community Sweepstake for what is not only a pinnacle event in our racing calendar but also a fantastic opportunity to highlight and support the vital work of good causes throughout Yorkshire.

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