LOTTO Bayern extends partnership with Olympiapark Munich

Marketing

LOTTO Bayern and Olympiapark München GmbH (OMG) are continuing their sponsorship deal which has existed since 2016, until the end of June 2026.

“The fan zone at the 2024 European Football Championship has impressively demonstrated the attraction of the Munich Olympic Park for visitors from all over the world. I am therefore very pleased that the long-standing advertising cooperation between one of Munich’s outstanding landmarks and LOTTO Bayern is being extended for a further two years,” emphasises Finance and Home Affairs Minister Albert Füracker, whose department also includes the State Lottery and Casino Administration with LOTTO Bayern.

“The German Lotto and Toto Block and the Munich Olympic Park have been closely linked since 1970. The LOTTO companies founded the GlücksSpirale lottery at the time to finance the construction of the sports facilities for the 1972 Summer Olympics. With our cooperation with the Olympic Park, we are continuing this tradition as a strong and reliable advertising partner,” says Claus Niederalt, President of the State Lottery and Casino Administration.

Marion Schöne, Managing Director of OMG adds: “We are very pleased that we can continue the great partnership with the State Lottery and Casino Administration. A partner that is not only active in the Olympiapark meeting point, but is also present at many of our own events. The State Lottery and Casino Administration, for example, enriches the events with its attractive stands in the public area and with the very popular roulette tables in the VIP area. This is a real win-win for both contract partners.”

The advertising partnership includes the right for LOTTO Bayern to bear the title “Partner of the Olympic Park Munich” and to use the “Official Partner of the Olympic Park Munich” logo for advertising purposes. The partnership package includes advertising and presentation opportunities inside and outside the Olympic Park, such as: at the “MASH” and “Midsummer Night’s Dream” events. The LOTTO Bayern logo will be integrated into information boards, all printed materials and the OMG’s social media channels.

RECOMMENDED