FanDuel rolls out new betting experience for NFL Kickoff
FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Football League (NFL), is announcing a loaded roster of offerings to celebrate NFL kickoff and help fans watch and wager all season long, including a new creative brand campaign, a free trial offer for NFL Sunday Ticket from YouTube and YouTube TV and new product features.
“Football season is an exhilarating time for fans, and we are committed to delivering an unparalleled sports betting experience all season long,” said Mike Raffensperger, President, Sports at FanDuel. “As we continue to raise the bar with new product features that allow fans to engage with the NFL in new ways, we’re also thrilled to again partner with YouTube to offer a NFL Sunday Ticket free trial to our customers, providing an NFL betting experience only available with FanDuel.”
Hunches
The new brand campaign from FanDuel, entitled “Hunches,” which showcases how fans can turn their intuition about a game into a sports betting idea that can only be realized with FanDuel’s industry leading sportsbook. The new campaign premiered today with a comedic ad spot featuring Eric Andre, with additional appearances from Jon Lovitz, Dolph Lungren and Judy Greer to come.
NFL Sunday Ticket Promotion
FanDuel is America’s only sportsbook to partner with YouTube and roll out a new NFL Sunday Ticket offer for fans who want to catch more action at kickoff. FanDuel customers who bet $5 will receive a three week free trial for NFL Sunday Ticket from YouTube and YouTube TV, allowing fans to watch and wager on their favorite teams around the league. YouTube is the home of NFL Sunday Ticket, which gives fans access to live out-of-market Sunday afternoon games throughout the regular NFL season. New customers who bet $5 for the first time will also receive $200 in Bonus Bets.
New Product Features
This season, FanDuel customers can look forward to even more bets to add to their Same Game Parlay, like Player Quarter Props, Defensive props, player to catch a pass, and more. FanDuel has also redesigned the Quick Bets tab for a simpler and faster way to place short duration bets like the result of the current drive. The new design with the already popular live bets will make this fast-paced version of live betting even more exciting. FanDuel also made it easier for fans to find their favorite players to bet on with new Player Pages that help them view performance trends on each player and easily place prop bets all in one place. The upgraded features combine to offer a best-in-class betting experience with everything a fan could need to watch and wager at the speed of sports, all in one place.