STS, the market leader in bookmaking in Poland, has signed a sponsorship agreement with this year’s Champions League finalist Borussia Dortmund, under which it has become a regional partner of one of the world’s most famous football clubs. In addition, STS will also be the partner of the farewell match of two Polish football legends, Łukasz Piszczek and Jakub Błaszczykowski. This is the first such sponsorship agreement in the history of the Polish bookmaking market.

Thanks to the agreement with the 8-time German champion, STS has been granted industry exclusivity for Poland in, among other things, using the BVB logo, using the title “regional partner,” as well as exclusive use of unique content materials for BVB fans prepared as part of the cooperation. STS can also use the image of Borussia Dortmund players in its advertising creations, as well as organize numerous promotional activities and contests on social media. The agreeement guarantees the STS brand a presence on LED banners during all Borussia’s Bundesliga matches broadcast in Poland. In addition, STS customers can expect dedicated contests, offers and bonuses related to Borussia Dortmund matches.

“Borussia Dortmund is a big brand in world sports, and at the same time a club that has a very large community in Poland, for who we will prepare a series of surprises and custom and unique activities. Polish fans of BVB associate a lot of positive, sporting memories with the club because Lewandowski, Piszczek and Błaszczykowski played for the club. We want to take advantage of this positive sentiment and excitement for the benefit of the STS brand and our customers, while showing that our sponsorship commitment will continue to grow. This partnership opens up new opportunities for us and will certainly strengthen STS’s image as a leader in the Polish market,” Radim Haluza, CEO of STS said. 

“We feel connected to the people in Poland and are very happy to work together with STS as a regional partner. The farewell match of our two Polish legends Jakub Blaszczykowski and Lukasz Piszczek is a great start to our partnership. Together we have planned many activities for the BVB fans in Poland,” Carsten Cramer, BVB Managing Director, said. 

Farewell to Piszczek and Błaszczykowski: As part of the agreement, STS has also become a partner of Łukasz Piszczek and Jakub Błaszczykowski’s farewell match which will take place on 7 September at SIGNAL IDUNA PARK in Dortmund. The broadcast of the event has already been announced by TVP, and a number of top BVB players have confirmed their presence at the match, including Roman Weidenfeller and Kevin Großkreutz.